August 16, 2013

WHAT'S THE POINT OF RUNNING EDUCATION CAMPAIGNS?

The Australian Drug Foundation's "Grog Watch" recently published an article from Professor Steve Allsop (Director of the National Drug Research Institute at Curtin University) titled "What's the point of running education campaigns?"  The article describes the lack of evidence supporting mass media campaigns to reduce alcohol consumption and related harm, and the similar conclusions regarding mass media campaigns to reduce illicit drug use.  Despite this, there is evidence that mass media campaigns have worked to reduce tobacco consumption.  In this article Professor Allsop describes what he thinks the difference might be: that tobacco campaigns are supported by a range of other initiatives including redcuing access to tobacco and opportunities to smoke.  Alcohol campaigns are attempting to reduce consumption whilst at the same time availability has increased and opportunities to consume alcohol have also increased.

Read "What's the point of running education campaigns?"