July 19, 2013

MASS MEDIA CAMPAIGNS FOR THE PREVENTION OF ILLICIT DRUG USE IN YOUNG PEOPLE

The Cochrane Library has recently published a review of the evidence for effectiveness of mass media campaigns to prevent illicit drug use in young people. The review considered papers that looked at national campaigns, public service advertisements, television messages and internet-based campaigns. The authors conclude that there was mixed evidence of effectiveness for mass media campaigns to prevent illicit drug use, and there was some evidence of increased drug use following exposure to the campaigns.

Go to "Media campaigns for the prevention of illicit drug use in young people" (1.2MB PDF)