June 3, 2016

THE EFFECTIVENESS OF MASS MEDIA CAMPAIGNS FOR PREVENTING ILLICIT DRUG USE

Dovetail's own Cameron Francis did a presentation a couple of weeks back, which is now available to view online.  The presentation titled "The effectiveness of mass media campaigns for preventing illicit drug use" covers a long history of research demonstrating that these campaigns are at best ineffective and at worst can increase intentions to use substances.  The presentation is based around the 2015 Cochrane Review which found "Contrary to common belief, anti-drug media campaigns may be damaging and their dissemination is ethically unacceptable without a prior assessment of their effectives.  New campaigns should be implemented in the framework of rigorous evaluation studies."

 

Watch "The effectiveness of mass media campaigns for preventing illicit drug use"